“The energy transition, connectivity, active safety, and new uses are shaking up mobility.” FÉLICIE BURELLE Managing Director What are the key trends influencing today's mobility? Energy transition, connectivity, active safety and new uses are all game-changers. Across the world, the growing importance of software, regulatory momentum and the public’s desire for forms of mobility that are more environmentally responsible are combining to speed up the pace of transformation in our industry, a process that in turn creates new opportunities for us. This is the conviction that drove us to define a purpose, Driving a New Generation of Mobility, that symbolizes our strategic goals, expresses the meaning behind the Group’s transformation, and opens the door to new areas for us to explore. How are uses changing? They are changing extremely quickly, driven by what users expect and by innovations designed to cut the carbon footprint of mobility but also by energy prices, especially in Europe. The fast-moving rollout of new infrastructure and the local regulatory framework are two further factors that impact the nature and speed of these transformations. Cities are seeing the emergence of forms of mobility that are shared just as much as they are owned. Users everywhere are demanding mobility that is more environmentally responsible and affordable, and are adopting new types of behavior. This process is seen most clearly in the growth of e-mobility, which makes it possible to offer users new functions. For example, our "FRUNK" can convert space where the engine used to be into a refrigerator. For some people, comfort and design are still important criteria when making their choices, as is clear from developments in lighting, a key component in a vehicle’s look and customization, and digital light projections on the ground used to welcome passengers. For others, frugality and eco-design are the determining factors, as illustrated by our customers’ growing interest in recycled materials. SOLUTIONS FOR ALL MOBILITIES “We’re at a turning point as mobility reinvents itself, leading to a shift in the frontiers that used to define the industry as we know it.”
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